Digital Momentum Product Expansion
technology
Good corporate governance or good
corporate governance is an important element in a company, not to mention
information technology (IT).
Rapid technological developments
are considered to be influential in business development through digital
transformation. According to Director of Operations and Information Technology
BRI Life, Ansar Arifin, IT governance is one of the main pillars of GCG
According to him, with IT-based
all activities and processes in the company's activities will be more
controlled, efficient, and effective because of mutual integration.
Ansar also said that currently the
preparation of the company's new IT system has reached 50 percent, so he is
optimistic in the first quarter of 2018 has been running perfectly.
It also leverages the momentum of
the development of digital technology innovation to expand the product,
especially millennial generation in accessing insurance product information.
"However, we will continue to
synergize with the parent company, BRI, such as optimizing the big data
customer by maximizing the distribution network through an integrated system
between banks and insurance," said Ansar to VIVA, Monday, January 29,
2018.
Therefore, the process of
digitalization to boost the company's performance to be faster, including the
needs of human resources (HR).
"The implication for us is to
allocate more human resources to frontliner activities, such as marketing and
sales force," explained Ansar.
No wonder if at the beginning of
this year BRI Life received three awards Indonesia Prestige Brand Award 2018,
one of which is Top 4 Prestige Brand in Business Insurance Category.
"Of course this will be a
stimulant for BRI Life to continue to innovate to improve the existence in the
midst of fierce competition in the life insurance industry to always be able to
meet the needs of insurance and financial planning for the community," he
explained.
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